PUBLIC is a strategy lab that shapes public opinion for causes, coalitions, and public-interest organizations.

We help organizations move fast, message smarter, and win support where it counts.

movements don’t move themselves. people do.

We help our clients:

  • Identify messages that persuade and activate

  • Launch fast, targeted digital campaigns

  • Align supporters around a shared narrative

  • Frame complex issues in accessible, persuasive ways

  • Build lasting narrative infrastructure—not just short-term buzz

PUBLIC partners with nonprofit teams, PACs, foundations, and agencies facing tough challenges: narrative threats, policy fights, disinformation, public scrutiny, and growing opposition. They’re mission-driven, resource-stretched, and under pressure to deliver results. They don’t need another comms plan collecting dust—they need strategy that works. PUBLIC delivers it.

PUBLIC is fast, strategic, and deeply collaborative. We don’t drop a deck and disappear—we embed alongside your team and stay with you through every phase.

Through our three-part PUBLIC Narrative Lab, we help you:

  • Test – Rapid polling, message testing, and narrative insight

  • Reach – Digital campaigns that launch fast and perform hard

  • Persuade – Media training, thought leadership, and strategic communications

We're proud to partner with top media and research leaders like Speakeasy Political, Grow Progress, and Data for Progress.

PUBLIC was originally launched as Stuart Collective in 2017. Today, it’s reimagined—with sharper tools, faster execution, and a deeper commitment to helping the public win.

narrative lab

we don’t wait for the path—we build it.

We’ve supported some of the most high-stakes work in recent memory—public education, climate justice, healthcare access, and economic equity. Not just as observers, but as strategists behind the scenes: shaping messages, advising campaigns, building coalitions, and helping leaders move public opinion when it mattered most.

In collaboration with communities and client partners, we have worked on campaigns that:

  • Secured $2 billion in new school funding for students

  • Won landmark policy fights from housing to minimum wage to paid leave

  • Passed tax reform

  • Protected access to reproductive healthcare and defended frontline worker pay

  • Flipped state legislative seats and safeguarded pro-democracy majorities

PUBLIC was built by people who’ve been in the room when the stakes were sky-high and the margin for error was razor-thin. We know how fast things move. We know what it takes to win. And we know how to turn narrative chaos into strategy that works.

So when we say we help good ideas win public support—we mean it.

Try Us Out

We are currently offering limited pilot projects so new partners can experience how we work—focused, fast, and aligned with your mission. Whether it’s a narrative sprint, a digital ad rollout, or polling test, we’ll deliver clarity and momentum, quickly.

🗓 Book a 10-minute introductory call →
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for the public good.