Org type 501(c)(3)
501(c)(4)
PAC/IE
Union
Coalition
Campaign committee
Public agency
Other
Primary Campaign Channels Email
Organic social
Digital ads
Press / earned media
Field / ground game
Other
Values check (we work with pro-worker, pro-women, pro-immigrant orgs) ✅ Aligned
❌ Not aligned
What’s the critical policy/electoral window? Policy (bill/agency)
Electoral (primary/general)
Other timebound milestone
Days until the deadline < 30
30–60
60–90
90–150
Primary outcomes Clear, consistent message that changes minds.
Targeted, message-tested campaigns that drive action in the real world.
Quick tests show what works now, so you can stop doubting and start executing.
Partners who feel confident amplifying the same language across channels—email, social, press—so you’re speaking in surroundsound.
Clean dashboards and reports that tie spend to tangible outcomes and big wins.
Biggest blockers (check all that apply) Inconsistent message across channels/partners
“Tues @ 3pm” chaos (no daily/weekly rhythm)
Slow approvals / uncertainty
Content volume without impact
Need funder/board-ready reporting
Staff burnout / capacity gaps
Other
Information you can share (helps us move fast) Past briefs/assets
List/audience snapshots
Ad/email performance
Polling/insights (if any)
Press hits
None yet
Priority audiences Persuadables
Base/vols
Donors/funders
Policymakers
Press/opinion leaders
Specific demographic/geo
Coalition status Solo org
Informal partners
Formal coalition (shared approvals/content)
Will all decision-makers join the call? Yes, I’m the decision-maker
Yes, all decision-makers will attend
Not yet (tell us who else should join)
Readiness to get started “Yesterday” — ready to start ASAP
This month — serious, comparing options
Exploring — need timing/budget clarity
Authorized investment range <$1k
$1k–$10k
$15k–$75k
How did you hear about PUBLIC? Referral (let us know who!)
LinkedIn
Substack
Instagram
Event/press
Other
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